About Us
Where Streetwear Meets the North East.
Born in the heart of Newcastle, Northeast Fashion House is more than just a clothing brand — it’s a movement. With over 30 years of experience in fashion, we’ve fused our love for street culture, local pride, and bold self-expression into something unforgettable.
Northeast Fashion House is a dynamic streetwear brand rooted in Newcastle upon Tyne, offering a bold fusion of urban art and fashion. Known for its vibrant graffiti-inspired designs, the label has garnered attention through platforms like TikTok, where its distinctive aesthetic resonates with a youthful, trend-conscious audience .
A standout feature of the brand is its exclusive ‘White Rabbit’ collection, which includes graphic tees, hoodies, and accessories adorned with playful motifs such as the “Graffiti Bear” and “Killer Stitch” characters. These pieces, exemplify the brand’s commitment to creativity and individuality .
Our signature label, White Rabbit, represents rebellion, resilience, and realness. Every hoodie, T-shirt, and tracksuit we drop tells a story — whether it’s a nod to Toon Army culture, graffiti art, or standing up against bullying. From the iconic Tyne Bridge to the underground street scene, our pieces are built to reflect the spirit of the North.
Beyond apparel, Northeast Fashion House offers a range of products including graffiti-themed canvas boots, tie-dye beachwear dresses, and children’s clothing, all reflecting the brand’s signature streetwise flair . Each item is crafted with attention to detail, aiming to capture the essence of urban culture and self-expression.
Embracing its Northeast England roots, the brand infuses local pride into its designs, with items like the “Newcastle Graffiti Hoodie” celebrating regional identity. This connection to place, combined with a commitment to bold design and quality craftsmanship, positions Northeast Fashion House as a notable player in the UK’s streetwear scene.
For more information and to explore their collections, visit their official website: northeastfashionhouse.com.